자료유형 | 단행본 |
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서명/저자사항 | Value-based marketing for bottom-line success [electronic resource]: 5 steps to creating customer value / J. Nicholas De Bonis, Eric Balinski & Phil Allen. |
개인저자 | DeBonis, J. Nicholas. Balinski, Eric W. Allen, Phil, 1953-. |
단체저자명 | NetLibrary, Inc. |
발행사항 | New York: McGraw-Hill, c2003. |
형태사항 | 1 online resource. |
ISBN | 007141682X (electronic bk.) |
일반주기 |
"American marketing association."
|
서지주기 | Includes bibliographical references (p. 231-233) and index. |
내용주기 | The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic. |
복제주기 | Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. |
일반주제명 | Consumer satisfaction. Customer services --Management. Marketing --Management. |
분류기호(DDC) | 658.8 |
언어 | 영어 |
바로가기 |
: An electronic book accessible through the World Wide Web; click for information |
보존/밀집/기증 자료 신청 분관대출 서가부재도서 소장위치출력
No. | 등록번호 | 청구기호 | 소장처 | 밀집번호 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | E178256 | EB 658.8 | 중앙도서관[본관]/E-Book/ | 대출가능 |