자료유형 | 단행본 |
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서명/저자사항 | E-commerce and M-commerce technologies [electronic resource] / P. Candace Deans, [editor]. |
개인저자 | Deans, P. Candace. |
발행사항 | Hershey: IRM Press, c2005. |
형태사항 | 1 online resource (xi, 263 p.) : ill. |
기타형태 저록 | Print version: E-commerce and M-commerce technologies. Hershey : IRM Press, c2005 1591402395 1591405661 |
ISBN | 1591402409 (electronic bk.) 9781591402404 (electronic bk.) 1591405661 9781591405665 1591402395 (pbk.) 9781591402398 (pbk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | Section I Customer Relationship Management: Internet and Wireless Channels -- Chapter I Customer Relationship Management on Internet and Mobile Channels: An Analytical Framework and Research Directions / Susy S. Chan, Jean Lam 1 -- Section II Wireless Technologies and Mobile Commerce -- Chapter II Presenting Large and Complex Information Sets on Mobile Handhelds / B. Karstens, R. Rosenbaum, H. Schumann 32 -- Chapter III Mobile Payments (M-Payments) -- An Exploratory Study of Emerging Issues and Future Trends / Melissa Soo Ding, Chandana R. Unnithan 57 -- Chapter IV Motivations and Barriers to the Adoption of 3G Mobile Multimedia Services: An End User Perspective in the Italian Market / Margherita Pagani, Danilo Schipani 80 -- Chapter V Impact of Mobile and Wireless Technologies on Developing Countries / Ran Neuman, P. Candace Deans 96 -- Section III Technologies and Applications for Digital Business -- Chapter VI An Introduction in Digital Watermarking: Applications, Principles, and Problems / Tino Jahnke, Juergen Seitz 117 -- Chapter VII Integrated Domain Model for Digital Rights Management / Eetu Luoma, Pasi Tyrvainen 142 -- Chapter VIII Rates of Change in Ad hoc Networks / Alex Yasinsac 166 -- Section IV Electronic Commerce Issues and Applications -- Chapter IX Loyalty Differences in the Effect of Negative Critical Incidents and Quality Attributes Satisfaction: An Empirical Study of Online Shopping / Kwoting Fang, Ya-Yueh Shih, Duen-Ren Liu 185 -- Chapter X Benefits and Difficulties of Internet Use in Hotels and Its Effects According to the Facilities Rank, Property Size, Manager's Age and Experience / Luiz Augusto Machado Mendes-Filho, Anatalia Saraiva Martins Ramos 207 -- Chapter XI A Reverse Auction Case Study: The Final Chapter / Andrew Stein, Paul Hawking, David C. Wyld 230. |
일반주제명 | Electronic commerce --Technological innovations. Mobile commerce --Technological innovations. BUSINESS & ECONOMICS --Marketing --Telemarketing. BUSINESS & ECONOMICS --Marketing --Multilevel. BUSINESS & ECONOMICS --Mail Order. BUSINESS & ECONOMICS --Marketing --Direct. BUSINESS & ECONOMICS --E-Commerce --Internet Marketing. |
분류기호(DDC) | 658.872 |
언어 | 영어 |
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