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1
Measuring Resident Quality of Life in Appalachian Mountain Towns: A Case Study and Proposed Methodology. 미리보기

학술저널

issue
Journal of Appalachian Studies. Spring2023, Vol. 29 Issue 1, p88-108. 21p.
Author
McGrath, John M.
Glenn, Skip
DB Label
Database : Academic Search Complete
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2
An affordable, sustainable tourist QoL model: the case study of Appalachian mountain towns 미리보기

학술저널

issue
Journal of Hospitality and Tourism Insights, 2020, Vol. 4, Issue 4, pp. 511-530.
Author
McGrath, John M.
DB Label
Database : Emerald Insight
원문보기
등재 - SCOPUS  조회 - Impact Factor (JCR) 
3
ADMINISTRATORS LOVE EXPERIENTIAL SERVICE LEARNING, BUT WHAT DO STUDENTS THINK? NEW EMPIRICAL INSIGHTS FROM A MARKETING CAPSTONE COURSE. 미리보기

학술저널

issue
Journal for Advancement of Marketing Education. Spring2023, Vol. 31 Issue 1, p1-16. 16p.
Author
McGrath, John M.1 mcgrathjm@cofc.edu
DB Label
Database : Business Source Complete
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6
DO STUDENTS REALLY BENEFIT FROM SERVICE LEARNING PROJECTS? AN EMPIRICAL TEST USING THE BACE SCALE. 미리보기

회의자료

issue
Marketing Management Association Educators' Conference Proceedings. Fall2019, p189-191. 3p.
Author
McGrath, John M.1 mcgrath@pitt.edu
DB Label
Database : Business Source Complete
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7
USING A QUALITY OF LIFE INDEX TO MARKET SMALL URBAN AREAS. 미리보기

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issue
Marketing Management Association Annual Conference Proceedings. Spring2018, p46-52. 7p.
Author
McGrath, John M.1 mcgrath@pitt.edu
Glenn, Skip1
DB Label
Database : Business Source Complete
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8
HOW DID YOU HEAR ABOUT US? AN EMPIRICAL STUDY OF THE MOST IMPORTANT MARKETING COMMUNICATIONS SOURCES FOR HERITAGE TOURISTS IN PENNSYLVANIA. 미리보기

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issue
Marketing Management Association Annual Conference Proceedings. Spring2016, p78-83. 6p. 2 Graphs.
Author
McGrath, John M.1 mcgrath@pitt.edu
Primm, David2
Lafe, William3
DB Label
Database : Business Source Complete
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10
Using Marketing Research and Positioning Techniques to Create IMC Campaigns for Private, Charter, or Public Magnet Schools. 미리보기

학술저널

issue
Atlantic Marketing Journal. Winter2014, Vol. 3 Issue 1, p47-63. 17p.
Author
McGrath, John M.1 mcgrath@pitt.edu
DB Label
Database : Business Source Complete
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